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降价--来得正是时候

2014-06-16 10:50:58| 分类：默认分类 | 标签： |举报 |字号大中小订阅

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再过半月,是检验房企上半年收成之时。与2013年平稳高增长相比,今年的房地产市场成交量普遍性下滑、负债和存货增幅压力、房贷收紧局面并未实质改变等克制性因素,令上市房企的日子难过许多。

　　迫于销售和经营压力,越来越多的房企祭出花样繁多的促销手段加入降价行列。而随着半年报业绩公布日期的逼近,全行业“降价抢收”的氛围日渐浓厚。

从已公布的重点房企1-5月销售数据看,万科、恒大降价抢收成效较为显著,完成全年销售额超过40%,在冲刺年中业绩的道路上暂时可以喘一口气;跑得比较辛苦的则是保利地产、雅居乐,在各地加大项目促销力度,前5月销售额勉强达标。此外,世茂房地产、招商地产、金地集团以及佳兆业等房企,年度目标完成率低于30%,面临较大的抢收压力。

预计,由于上市房企今年半年报业绩压顶,6月份这些房企势必会采取大范围“以价换量”的措施“抢收”半年报业绩。

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